Mendoza: Advertising on City Stickers

The flip-side of Chicago’s 1.25 million city stickers would carry advertising to generate $15 million-a-year — enough to hire 100 new police officers and give motorists a modest break — under a plan proposed by the frontrunner for city clerk.

State Rep. Susana Mendoza (D-Chicago) wants to turn city stickers into money makers, much the way Mayor Daley has talked about letting private companies put holiday decorations and their corporate logos on bridge houses along the Chicago River.

(Full story here.)

I’m not sure of the idea.  Have to think about for a day or two.

But I do like Mendoza’s attitude:

“It really advertises me, if I’m elected. It’s a complete waste of real estate. We have an opportunity to open it up to corporate advertisers to raise $15 million,” said Mendoza, who’s running for city clerk with the backing of powerful City Council Finance Committee Chairman Ald. Edward M. Burke (14th).

“Nobody is talking about how they’re gonna bring that type of revenue to the city and it’s such a no-brainer. As clerk, I should not be the beneficiary of that very valuable real estate. Taxpayers should be the beneficiaries.”

Yes!!  Someone is giving the right answer.  Of course, with Burke involved everyone should be skeptical.  But congrats to Mendoza for realizing that everything on the city sticker belongs to the taxpayers.